We were born one day not so long ago when our Founder's three sporty children broke their previous single Saturday record by drinking eight bright red, pollutively plastic-packaged "Sports Drink" sugar bombs.

That Sunday he began assembling a crack team of industry badasses to start a company that offered way healthier products, along with super-fun, occasionally educational and always insane stories about the people who used them to build, fight, invent and compete when life was mythically hard (and there weren't even Summer Fridays).

Life was a (very, very dangerous) sport back then, these drinks fueled the competition, and we're excited to reintroduce them to a new generation who will be overpowered by the past and more supercharged for the future.